UPDATES COMING FOR THE AMSOIL INSTALLER PROGRAM
We’re revising the Installer Program in October to target accounts that service vehicles, helping you attract new customers and build better relationships with your existing ones.
WHAT IS AN INSTALLER ACCOUNT?
An installer account’s primary business is servicing vehicles. They differ from retailers in that they do not have sales floors or product showrooms, and they sell few or no cases of oil over the counter. Instead, most of their AMSOIL product sales come as part of a service. Examples of installer accounts include oil-change shops, transmission and muffler-repair centers and full service automotive and truck garages.
AMSOIL’S OBJECTIVE FOR INSTALLER ACCOUNTS
We performed extensive research into the installer market to identify their expectations from an oil supplier and how we can position the AMSOIL brand to maximize your success. Back in July 2020, we changed our Installer Program to offer volume discounts. While this update was successful with expanding our customer base and increasing our product presence with installers, we determined the program needed more strategic changes. Our previous success in the automotive-service center channel combined with our market analysis show strong potential for growth and long-term benefits in the installer industry.
Our objective is to reward installer accounts that actively sell AMSOIL products and incentivize them to go all-in with AMSOIL. We want to be more than just an afterthought or bit player for these businesses – we want to be a valued, top-of-mind partner. To do this, we’ve developed three goals we want our brand to meet for businesses that service vehicles:
- Boost car count.
- Boost reputation.
- Boost sales per ticket.
THE AMSOIL VALUE PROPOSITION
Independent AMSOIL Dealers partner with installer businesses to increase their car counts and sales per ticket, creating loyal customers who return to their shops again and again. AMSOIL installer accounts purchase AMSOIL products at wholesale prices and receive the following benefits:
PERSONALIZED MARKETING SUPPORT
Installers need marketing pieces that can provide technicians and service providers the confidence to sell AMSOIL products. High levels of employee turnover and lack of time for training mean installer businesses need marketing pieces that can supply the words needed to engage customers, get them to ask about AMSOIL products and convince them to make the switch. We want to drive customers to installer businesses and arm installers with customized marketing that’s designed to help them grow their businesses and win sales.
INCREASED SALES PER TICKET
Installers want partners that help increase revenue per ticket. AMSOIL products deliver higher margins and attract high-value customers, and we offer support to right-sell them. Our high value products and technical experts help installers sell the right protection and performance that customers seek. We also offer additional tools like monthly promotions and AMSOIL Product Guides that can find the right products for the specific vehicles installers are servicing.
PAIN-FREE LOGISTICS
Our research shows installers value programs that reduce costs, provide equipment to help them grow and remove hidden fees, contracts and purchasing minimums. We will continue to offer fast, free shipping on orders of $400 U.S./$450 Canada or more, volume discounts and no-cost dispensing equipment to maximize value for accounts. AMSOIL installers do not have to sign any contracts or meet any purchasing requirements, making it easy for them to choose what they want and how much they want with no strings attached.
EXPANSIVE PRODUCT & PACKAGE SELECTION
For AMSOIL to be relevant within the installer market, a full product portfolio is critical to success. We want to be a lubricant partner that installers can count on to fulfill all their product needs and cover all their customers. AMSOIL offers a complete line of synthetic and synthetic-blend lubricants, including high-mileage, European and diesel oils, to help cover a wide array of customers. With the addition of new AMSOIL Synthetic-Blend Motor Oil, our product portfolio now covers 83% of the installer market, with the remaining 17% covered by conventional oil that’s rapidly declining in sales. As vehicle prices increase and consumers become more familiar with synthetic and synthetic blend lubricants, the conventional market is expected to shrink even more.
AMSOIL, A BRAND IN DEMAND
AMSOIL drives customers to installers with quality products and strong brand recognition. Carrying AMSOIL products can help installers attract loyal, passionate, high-value customers and enhance the reputation of their businesses. Our value proposition is designed to help you sign and retain more accounts, while helping your accounts sell more AMSOIL products. Stay tuned next month as we dive further into the changes we’re making to the AMSOIL Installer Program and provide updated resources to help Installers achieve success.
Business owner that wish to stock or install AMSOIL products can register for a free factory direct business account. Many business owners are looking to become AMSOIL Dealers, but this term is reserved for the independent dealer business opportunity. Click on the link to register your business as an AMSOIL Retailer or Installer. We would be glad to work with you to help you get AMSOIL products for your business.
Question: Can an AMSOIL Retailer become an Installer?
Answer: Yes a current AMSOIL Retailer can request to become an Installer if a majority of their product sales are done as a service
Question: Can an AMSOIL Dealer become an Installer?
Answer: According to the current AMSOIL Policies and Procedures, AMSOIL Dealers that own a retail business can only register that business with their sponsoring dealer. All commissions from that account will go directly to the sponsoring dealer. AMSOIL Dealers do enjoy earning commissions on all orders placed under their dealership as well as the ability to earn purchase discounts based on volume. We advise AMSOIL Dealers that want to sell through their store to just place orders under their dealership and have the products shipped to their store.
Question: How does an account get listed on the AMSOIL Locator?
Answer: AMSOIL Dealers, Retailers, Installers and Powersports business can get listed on the AMSOIL.com Locator based on their yearly purchase volume.
Question: Can AMSOIL Installers be listed on the AMSOIL Buy Local Directory?
Answer: Yes AMSOIL Dealers, Retailers and Installers can be listed on the AMSOIL Buy Local directory if they are one of our customers or accounts or if they are working with an AMSOIL Dealer on our team. Please contact us if you feel you qualify for a listing.
Question: How do I register my business with you?
Answer: Business owners that wish to work with us can use this link to register for a free AMSOIL Retailer/Installer account or if they wish they can also become an Independent AMSOIL Dealer to earn commissions, register customers and build an AMSOIL business. amsoilbuylocal.lube-direct.com/amsoil-retailer/
Click here to register your business: amsoilbuylocal.lube-direct.com/amsoil-retailer/
