AMSOIL Dealer Business Opportunity Fee Increase

July 1st, 2025. The annual fee to become an Independent AMSOIL dealer has increased to $100 US and $130 Canada. The previous fee was $49 US and $65 CAD, the doubling of the AMSOIL dealer fee has several important reasons.

Enhancements of  the Dealer network, as well ongoing investments to empower AMSOIL Dealer success. AMSOIL is continually addressing technology enhancements to help dealer increase their level of desired success through training and support.

The AMSOIL Dealer Zone – is chalk full of reporting tools and vital resources to support the Independent AMSOIL  Dealership.

By Expanding marketing investments and opportunities as well as  promotions, marketing tools, co-op support and market research that help you reach more customers. There are also  additional support resources such as the Customer Service Support Team and AMSOIL Product Technical Services that is designed to grow your Dealership and drive success.

Is it worth it to become an AMSOIL Independent Dealer?

The AMSOIL Independent Dealer business opportunity is like no other! The ability to build a multi-faceted AMSOIL Distributorship allows individuals or husband and wife teams to create a business that allow you to work from anywhere in the US and Canada, which is the current market open to all AMSOIL Dealers. AMSOIL does not offer territories, but they do have account protection. Once a dealer registers a customer or account, that account is protected as long as they are active.

A real business without all the headaches. AMSOIL Dealers can build the type of business they choose, with 5 avenues of customers each dealer has the ability to use their own strengths to be able to get their ideal customer.

1. Preferred Customer Program
2. Commercial Account Sales Program
3. Retailer Account Sales Program
4. Installer Account Sale Program
5. Independent Dealer Program

Each of these programs are designed to help dealers increase sales, increase income and build a lasting business.

By partnering with AMSOIL as an Independent Dealer you are afforded a world class business experience. Dealers that register have access to training, marketing, customer service, tech support and more. The AMSOIL Inc. Dealer Sales team is your source for direct communication for any help you may need. Your sponsoring AMSOIL dealer is also available for mentorship, training, sales ideas and even sales help.

Each AMSOIL customer acquisition channel has unique benefits for you and your customers.

1. The Preferred Customer (PC) Program is designed for Dealers to acquire individual customers as part of a discount buying membership program, much like a Sam’s Club or Costco membership. Customers pay a yearly fee (or earn a free Preferred Customer Membership.) PC’s are self-service factory direct customers. The can call or go to the AMSOIL website to create an account and begin ordering at a nice discount.
2. Commercial Account Sales Program is a customer channel designed for business owners that have vehicles and equipment that would like to use AMSOIL products. They register for a free factory direct account. Once they are approved they can then begin to order AMSOIL products at wholesale pricing. The sponsoring dealer is much like an account manager in helping the business find the right products for their equipment.
3. Retailer Account Sales Program is a business customer that has a retail business that sells associated products. Hardware stores, automotive – truck parts stores, small engine shops, powersports dealers etc. can register their business with AMSOIL. They in-turn purchase products at wholesale to stock at their store and resell AMSOIL at full retail prices. Dealers that work this channel we would be like a product rep to help promote the stores and learn which products to stock.
4. Installer Account Sales Program this business channel is similar to the Retailer program, in the fact that businesses register to resell AMSOIL. The big difference being that Installers focus on doing services for customers. Installers are businesses like quick-lubes, oil change centers, repair shops, equipment repair
5. Independent Dealer Program allows you to bring on and train a sales force. Helping other dealers that you sponsor become successful helps increase your success and the volume of business that you earn commissions from. The higher the volume the higher the commissions. By expanding your sales force you are multiplying your efforts as well as bringing stability to the AMSOIL Business Opportunity.

Getting Started Right!

Getting started as an AMSOIL Dealer is easy. First thing is to register to become a dealer! After that just follow the process that AMSOIL has laid out to help dealers get started.

1. Dealer Onboarding
2. Rules of the Road
3. Customer Certification
4. Plan and obtain your first customers
5. Purchase AMSOIL products that you can use and demonstrate the performance of
6. Marketing materials, business cards, catalogs, website, google business listing
7. Create your sales plan, how do you plan to reach new customers? What areas will you focus on? Have a customer relationship manager to keep track of your customers

Treat it like a business!

The AMSOIL Business Opportunity is a legitimate business. While the requirements to get started are very low $100 per year in the US and $130 in Canada, this doesn’t mean that you shouldn’t treat it like a business. Most sales positions require people to make contact with hundreds of people per week. Many sales people work 60-80 hours every week. Being invovled as an AMSOIL Dealer should be no different. Treat it like a business and it will become a business. There are no sales quota’s or requirement, and many people do not see the value in building a successful AMSOIL Dealership…That doesn’t mean that this isn’t a great way to have a successful career as an Independent AMSOIL Dealer. It all starts with you and your desire for success. Our mentors in the AMSOIL business had 3 simple tips.

1. Desire, You have to want it! Read Think and Grow Rich, See you at the Top, How to Win Friends and Influence People. Reading books and listening to motivational sources can get you going!
2. Knowledge. Complete all the AMSOIL training that is offered. Use your sponsor and AMSOIL Dealer Sales Team to help you increase your knowledge quickly
3. Action. Without action nothing can get accomplished. Look for new customers every day in people you come in contact with. Create a sales plan and follow it.

Bonus: Do something for your business every single day!

Do you already own a business?

If you have come across this post because you are a business owner looking to sell AMSOIL at your store or your shop. STOP! We can help you register your business with one of the business accounts available. If you see the value in becoming an AMSOIL Dealer and adding this to your business that too is possible. We can help you make that determination. Give us a call or send us an email and we’ll be glad to discuss your options.

We work with Dealers across the United States and Canada. This website, AMSOIL Buy Local Directory is available to be used by dealers in our team to promote themselves and the Retailer / Installer businesses they work with. AMSOIL Dealers can also be listed on the “Find AMSOIL Near Me” on amsoil.com

In Conclusion, now is still a great time to take advantage of the AMSOIL Dealer Business Opportunity. AMSOIL has created many paths to success and they have Corporate Support systems in place to help you get off the ground if you decide to become an AMSOIL Dealer.

We’re here as your sponsoring Dealer to help you succeed as well. While all AMSOIL dealers are in business for themselves, they are not in business by themselves.