In this Diesel Performance and Repair Market Brief we will help you understand the market and why it’s a good fit as AMSOIL Retailers and Installer.
Diesel repair and performance businesses are specialized shops that cater to the maintenance, repair, and enhancement of diesel engines and vehicles. These businesses typically offer a range of services, including:
- Routine Maintenance: Oil changes, filter replacements, and other scheduled maintenance tasks to keep diesel engines running smoothly.
- Repair Services: Diagnosis and repair of problems with diesel engines, transmissions, and other components.
- Performance Upgrades: Installation of aftermarket parts and modifications to improve engine power, torque, and overall performance.
- Tuning and Calibration: Custom tuning and calibration of diesel engines to optimize performance, fuel efficiency, and emissions.
- Fabrication and Manufacturing: Custom fabrication and manufacturing of parts, such as exhaust systems, intake manifolds, and engine components.
The Diesel repair market can be broken into several categories.
- Turbo Diesel Pickup Truck Market
- Heavy Duty Diesel Market
The Turbo Diesel Pickup market consists of new vehicle sales departments where customers can have their trucks serviced by the dealership. These businesses will usually only work on stock or non modified trucks that are under the manufactures warranty. The other market is the independent diesel repair shop. Many pickup truck owners like to customize or modify their trucks and rely on independent shops that specialize in diesel performance.
The Heavy Duty Diesel Market consists of new equipment dealership for trucking, construction and agriculture. These can be trucks for hauling freight, making local deliveries as well as construction on agriculture equipment like Backhoes, Bulldozers, Tractors and skid steers etc. Many in the heavy duty diesel market do their own maintenance and light duty repairs.
There are over 46,550 Truck Repair in the US businesses as of 2023 and there are 13,661 Diesel engine repair services across 50 states and territories in United States. Diesel repair and performance can be a highly competitive business. To help businesses stand out it pays to provide great diesel repair services, great customer service as well as providing top quality products for customers to purchase either on the shelf or as a diesel repair service. There are over 226,972 diesel mechanics currently employed in the United States.
AMSOIL Offers Diesel Performance and Repair shops a great way to set themselves apart from the competition.
Selling and installing AMSOIL products can be highly beneficial for diesel performance and repair shops, providing numerous advantages that can enhance customer satisfaction, increase revenue, and differentiate them from competitors. Here are some reasons why:
- High-performance products: AMSOIL offers a range of high-performance synthetic lubricants specifically designed for diesel engines, including those used in trucks, equipment, and other applications. These products provide superior protection and performance in extreme temperatures, high-rpm engines, and harsh environments.
- Increased customer loyalty: By offering AMSOIL products, diesel performance and repair shops can attract and retain customers who demand the best performance and protection for their vehicles. This can lead to increased customer loyalty and repeat business.
- Competitive advantage: Carrying AMSOIL products can differentiate a diesel performance and repair shop from competitors who may only offer conventional lubricants. This unique offering can help attract customers who are looking for premium products and services.
- Increased revenue streams: Selling AMSOIL products can provide an additional revenue stream for diesel performance and repair shops. They can sell lubricants directly to customers or install them as part of maintenance services.
- Improved vehicle performance: AMSOIL’s high-performance lubricants can help improve vehicle performance, fuel efficiency, and overall reliability. This can lead to increased customer satisfaction and positive word-of-mouth referrals.
- Warranty support: AMSOIL provides warranty support for its products, giving customers peace of mind and protecting businesses from potential liability issues.
- Marketing support: As an authorized AMSOIL dealer or installer, diesel performance and repair shops may receive marketing support from the company itself like product training co-op advertising opportunities point-of-purchase displays which helps promote their business while driving sales
- Opportunity to upsell/cross-sell: When a customer brings their vehicle in for maintenance or repair work is great chance upsell/cross-sell other related services like oil changes air filters fuel injectors using premium synthetic oils becomes attractive value-added service option increasing average ticket price boosting profitability per transaction
- Potential to attract new customers: Diesel enthusiasts often seek out shops that specialize in high-performance vehicles or offer premium services like those using synthetic lubricants By carrying/installing these types of product lines this establishes credibility attracting more enthusiasts your shop
- Long-term relationships with customers: Building trust with your clients through excellent service quality recommendations makes likely come back again maybe bring friends/family creating loyal following essential long-term success any small medium-sized enterprise especially one focused serving niche markets such Diesel Performance Repair.
Additionally AMSOIL has specific benefits when it comes diesels
- Reduced soot deposits
- Lower oil consumption
- Increased fuel efficiency
- Improved cold-weather starting
- Enhanced engine wear protection
By offering these benefits you position yourself expert solutions provider helping meet needs wants most discerning diesel owners operators ultimately driving growth profitability your business
Become an AMSOIL Authorized Dealer, Retailer or Installer.
For turbo diesel pickup trucks, AMSOIL offers a range of products that can provide superior protection, performance, and fuel efficiency. Here are some of the best AMSOIL products for turbo diesel pickup trucks:
- AMSOIL Signature Series Max-Duty Synthetic Diesel Oil: This is a high-performance synthetic diesel oil specifically designed for turbocharged diesel engines. It provides excellent wear protection, deposit control, and fuel efficiency.
- AMSOIL Heavy-Duty Synthetic Diesel Oil: This oil is designed for heavy-duty diesel engines and provides superior wear protection, corrosion control, and fuel efficiency.
- AMSOIL Commercial Grade Synthetic Diesel Oil: This synthetic blend diesel oil delivers 2X more wear protection, contains greater than 50% synthetic base oil, and is an outstanding value
- AMSOIL DOMINATOR® 20W-50 Synthetic Racing Oil: This oil is designed for high-performance diesel engines and provides exceptional wear protection, deposit control, and fuel efficiency.
- AMSOIL Severe Gear® Synthetic Gear Lube: This gear lube is designed for extreme temperatures and heavy loads, making it ideal for turbo diesel pickup trucks with heavy hauling or towing applications.
- AMSOIL Diesel Fuel Additives: Diesel fuel additives are designed to clean injectors, improve fuel efficiency, and reduce emissions, increase performance and prevent cold weather gelling
- AMSOIL Synthetic Automatic Transmission Fluid: provides top wear protection, as well as cold temperature performance and high temperature protection
- AMSOIL By-Pass Filtration Systems: AMSOIL By-pass filtration system offer diesel owners the best filtration down to 2 microns and can remove soot from engine oil
For heavy-duty diesel equipment, AMSOIL offers a range of products that can provide superior protection, performance, and fuel efficiency. Here are some of the best AMSOIL products for heavy-duty diesel equipment:
- Synthetic Diesel Engine Oil
- Heavy Duty Oil Filters
- Bypass Oil Filtration Systems & Mounts
- Diesel Fuel Additives
- Synthetic Powershift Transmission Fluid
- Manual Transmission Fluid
- Gear Oil
- Hydraulic Oil
- Heavy duty Greases
