Approximately 75% of motorists visit an independent mechanic, quick lube or other installer for oil changes. That number is expected to increase as vehicles continue to become more difficult to maintain, which is why it is vital for installers to be correctly set up for an AMSOIL Retailer / Installer account. Typical AMSOIL Installers include: Full service garages, quick lubes, powersports installers specialty service shops.
With an AMSOIL Installer account business owners can:
- Attract high value customers
- Boost car count
- Boost reputation
- Boost sales per ticket
What is an AMSOIL Installer Account?
Any business that sells 80% or more of their AMSOIL products as part of a service is considered an Installer over being just a Retailer or Retail-On-The-Shelf account. Several years ago AMSOIL Inc. created the Installer program to differentiate businesses that primarily focus on servicing vehicles and equipment.
Co-op Credit
The number-one program benefit requested by installer accounts and dealers during our surveys and visits was co-op credit that can be applied to purchase clothing, merchandise, advertisements, signs and other AMSOIL products that can’t be obtained through promotions. Like AMSOIL retail stores, AMSOIL installer accounts that spend $10,000 or more in a year will now earn a 2% co-op credit (up to $1000) that can be applied to cost of qualified advertising, literature, merchandising and promotional items for their business. Co-op credit will be distributed in January of the following year after it was earned and will expire on Dec 31st of that same year.
New Co-Branded Print Center The new AMSOIL Installer Print Center features updated, specialized materials for installers to purchase for their businesses. Each item can be personalized with the installer’s own business logo and contact information. The Installer Print Center items include…
• Sell sheets • Menu boards
• Counter mats • Tents
• Business cards • Poster packs
Check it out at amsoil.com/installerprintcenter.
New Merchandising Kits
AMSOIL installer merchandising kits will be offered at a discounted rate to new installer accounts and through periodic promotions to existing accounts. The installer merchandising kits contain items for both inside and outside a shop, including signs, flags, hats and more. They are designed to boldly communicate that an installer offers AMSOIL products.
New Marquee Sign Support
For our largest installer accounts, AMSOIL will share the cost to install a marquee or large lighted sign with the AMSOIL logo outside the installer’s business to help build their brand and
attract customers. This helps support installers’ desires for AMSOIL to be permanently promoted on the signs outside their businesses. Co-op credit can also be applied toward purchasing marquee signs.
New Installer Videos
AMSOIL has produced five new, targeted videos that show the range and performance of AMSOIL products for installers’ customers and staff. Designed to be shown in installer waiting areas, each video covers AMSOIL products that installers and their customers use the most, including motor oil, diesel oil, automatic transmission fluid, gear lube and fuel additives, and provide information on how the products work and how they benefit vehicles. The new promotional videos will soon be available for installers to download through the Account Zone.
Installer Locator Updates
The AMSOIL website receives tens of thousands of visitors each day, many of whom are searching for auto service centers that offer AMSOIL lubricants. Installers that purchase $3,500 or more annually will be eligible to appear on the AMSOIL locator at AMSOIL.com/AMSOIL.ca with a complete profile page to help drive traffic through their doors. Installers that spend $25,000 or more annually will be eligible for a premier listing on the AMSOIL Locator, meaning the business will be shown at the top of the search results.
New Volume Discount Structure
The more an installer account spends on AMSOIL products in a year, the more benefits that are unlocked, including higher volume discounts. Installer volume discounts are based on the amount the business purchases during the calendar year. Volume discounts are activated as soon as cumulative purchases reach the minimum threshold, and that discount is guaranteed for the full following year (January – December). Accounts that purchase enough to qualify for a higher discount level are granted that discount immediately, but accounts that fall out of qualification continue receiving their current discount rate for the remainder of the year.
Become An AMSOIL Retailer / Installer or Become an AMSOIL Dealer
AMSOIL accounts are supported by independent AMSOIL Dealers who are familiar with AMSOIL products, processes and programs. Your servicing AMSOIL Dealer is your resource for success with AMSOIL. AMSOIL INC. corporate personnel are also available to offer technical and administrative support. Accounts may order directly from AMSOIL INC. or through their servicing Dealer.
The decision is yours. Register your business as an AMSOIL Retailer / Installer or decide to create a side income as an independent AMSOIL Dealer. AMSOIL Dealers enjoy the freedom to build an AMSOIL business by selling products, registering and working with commercial business owners and registering customers for a factory direct preferred customer membership. AMSOIL
What’s the difference between an AMSOIL Dealer and an AMSOIL Installer?
AMSOIL dealers register to become an independent 1099 business owner to earn commissions from the sale of AMSOIL products. AMSOIL Installers are current business owners that service vehicles and equipment and currently sell similar products. There is no cost to register for an AMSOIL Installer account. All Installer accounts will be assigned to an AMSOIL dealer. AMSOIL does not have dealers territories, but instead account protection. Many dealers like ourselves work with customers and accounts from across the United States and Canada. Register your business as an Installer or Retailer today!
Not sure where to start? Use the AMSOIL Account Wizard to find the right AMSOIL account for you.
We have created the AMSOIL Buy Local Dealer directory to help our dealers, retailers and installers get found when someone is looking to purchase AMSOIL nearby. By using the latest search engine technology as well as mobile application development we are able to help your business get found. Working with Michael and Alecia Sparks we are long time AMSOIL Dealers since 2000 and operate a full time AMSOIL business. We gladly worth with those who would like to offer the top quality products that AMSOIL manufactures as well as help you attract high value customers who are looking for the best performance and protection for their vehicles and equipment.
