Learn more to help you decide if you should register your business as a Retailer or an Installer.
AMSOIL, a renowned manufacturer of synthetic lubricants and filtration products, has a vast network of partners who help bring their high-quality products to the market. Two key types of partners are AMSOIL Retailers and AMSOIL Installers. While both play crucial roles in the AMSOIL ecosystem, they have distinct differences in their functions, responsibilities, and benefits. In this blog post, we’ll delve into the differences between AMSOIL Retailers and AMSOIL Installers, helping you understand which one might be the best fit for your business or needs.
We are experts as Retailer focused AMSOIL Dealers. We would be more than happy to help you understand the differences as well as the pros and cons of each type of AMSOIL Account. By filling out our AMSOIL Retailer Installer Questionnaire we can determine which account best suites you.
AMSOIL Retailers:
AMSOIL Retailers are independent business owners who partner with AMSOIL to sell their products through retail channels. These retailers typically operate brick-and-mortar stores, online shops, or a combination of both, catering to customers who are looking for high-quality lubricants and filtration products. AMSOIL Retailers:
- Sell AMSOIL products to end-users, such as automotive enthusiasts, powersports enthusiasts, and industrial customers
- Provide point-of-sale support, including product information, marketing materials, and promotional programs
- Co-op merchandise and advertising based on purchase volumes. 3-5%
- Listing on “Find AMSOIL Near Me” on amsoil.com with a minimum quarterly volume of $400 or $1600 annually
- Retail accounts that register with us, also get a free listing on this AMSOIL Buy Local Dealer Directory
- Manage their own inventory, pricing, and sales strategies
AMSOIL Installers:
AMSOIL Installers, on the other hand, are professionals who specialize in installing AMSOIL products, such as oil changes, filter installations, and other services, for customers. These installers typically operate service centers, garages, or mobile service units, and their primary focus is on providing expert installation services. AMSOIL Installers:
- Installer accounts are designed for higher volume sales. Currently Installers can get discounted pricing for yearly volumes of $10,000 (5% discount) and $25,000 (10% discount)
- Installers can be listed on the “Find AMSOIL Near Me” on amsoil.com with quarterly purchase volume of $875 or $3500 per year.
- Installers are eligible to be listed as a Premier Installer with yearly purchase volume of $25,000 or more.
- Earn merchandise and advertising co-op of 2% with purchase volume of $10,000 or more. (capped at $1,000 in co-op earnings)
- Eligible for Co-Branded marquee signage
- Co-Branded Printed literature
- Install AMSOIL products, such as synthetic oil, filters, and other accessories, on customers’ vehicles or equipment (80% or more must be installs to be considered an installer)
- Installers accounts that register with us, also get a free listing on this AMSOIL Buy Local Dealer Directory
- Provide expert technical advice and support to customers, helping them choose the right products for their needs
- May offer additional services, such as vehicle maintenance, repairs, and inspections
Key Differences:
The main differences between AMSOIL Retailers and AMSOIL Installers lie in their primary functions and responsibilities:
Sales vs. Service: Retailers focus on selling AMSOIL products, while Installers focus on installing those products.
Typically a business would qualify to become an Installer if 80% or more of their AMSOIL sales come from customer installations.
Customer Interaction: Retailers typically interact with customers in a sales capacity, while Installers work with customers in a service-oriented capacity.
Business Model: Retailers manage their own inventory, pricing, and sales strategies, whereas Installers often rely on Retailers or other suppliers for products and may have more variable pricing and service offerings.
In conclusion, AMSOIL Retailers and AMSOIL Installers play vital roles in the AMSOIL ecosystem, but they have distinct differences in their functions, responsibilities, and benefits. By understanding these differences, businesses and individuals can make informed decisions about which type of partnership is best suited for their needs and goals. Whether you’re a retailer looking to expand your product offerings or an installer seeking to provide expert services, partnering with AMSOIL can help you succeed in the lubricants and filtration industry.
Both AMSOIL Retailers and Installers are eligible for a free Factory Direct account through a servicing AMSOIL Dealer. There are no contracts or quotas to be an AMSOIL retail or installer account. Your store can carry whatever amount of AMSOIL products you see fit for your business.
Retailers and Installers enjoy great profit margins. Learn more about profits with AMSOIL.
