Question: What if my neighbor / business down the street also sells AMSOIL?
We can also ask the same question about business that are close by that also offer AMSOIL products for sale. Below is an article that will help you understand that the market for AMSOIL products is wide open. We’ve been AMSOIL Dealers since 2000 and have seen significant growth in AMSOIL brand recognition, but there is much more growth ahead.
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Thinking about other companies and products that are sold locally how does any business compete with other local business? In our city there is an area that has several automotive repair shops next to each other. When we drive by we always see plenty of automobiles in the lot for repairs for all the business. Each individual customer decides who they prefer and trust when it comes to repairs. Others may be shopping on price and still others utilize businesses based on another persons referral. Think of other businesses like McDonalds how many other fast food resturants are there in the same area? How do they compete. In the automotive world, there are AutoZone, NAPA Auto Parts, Advance Auto Parts, O’Reilly Auto Parts and many privately owned franchises for auto parts. They all sell the same motor oils and lubricants from Mobil 1, Castrol, Valvoline, Pennzoil and others. How do they compete?
The same could be said for AMSOIL. When a dealer or another business offers AMSOIL nearby we must think of the people who would buy from them. Thinking about your next door neighbor, do you have the same friends and acquaintances? Obviously the answer is no. You may know some of the same people, but your close circle of friends is vastly different than your neighbors in most cases. You have different hobbies, different interests, different religious affiliations and even different political believes. If you neighbor also sells AMSOIL there really is no competition as far as customers go. A lot of sales are based on relationships and AMSOIL is no different. Competing business selling AMSOIL products or installing them all have different customer bases. Also different types of businesses may offer differing AMSOIL Products. AMSOIL offers a wide range of product options from the OE branded line to their premium line called Signature series and everything in between.
The Art of Selling the Same Products as the Competition: A Guide to Differentiation and Success
In today’s competitive market, it’s not uncommon to find multiple businesses selling the same products or services in close proximity to one another. This can be a daunting challenge for entrepreneurs, as it may seem like the market is saturated and there’s little room for differentiation. However, with the right strategy and mindset, selling the same products as another business close by can actually be a blessing in disguise.
Understanding the Benefits of Competition
Before we dive into the strategies for success, it’s essential to acknowledge the benefits of having competition nearby. For one, it validates the demand for the product or service, indicating that there’s a market for it. Additionally, competition can drive innovation, forcing businesses to think outside the box and come up with unique solutions to stand out from the crowd.
Differentiation is Key
So, how do you differentiate your business from the competition when selling the same products? Here are a few strategies to consider:
- Unique Selling Proposition (USP): Identify what sets your business apart from the competition. Is it exceptional customer service, a wider range of products, or a more competitive pricing strategy? Whatever it is, make sure to highlight it in your marketing efforts.
- Branding: Develop a strong brand identity that resonates with your target audience. This can include a distinctive logo, color scheme, and tone of voice. Consistency is key, so ensure that your branding is reflected across all touchpoints, from your website to social media and in-store experience.
- Customer Experience: Focus on creating an exceptional customer experience that keeps customers coming back for more. This can include offering personalized recommendations, providing educational content, or hosting events and workshops.
- Partnerships and Collaborations: Consider partnering with other businesses or organizations to offer exclusive products or services that the competition can’t match.
- Quality and Authenticity: Emphasize the quality and authenticity of your products, highlighting any unique features or benefits that set them apart from the competition.
The Power of Niching Down
Establish Your Niche for your AMSOIL Business
Another effective strategy for differentiating your business is to niche down and focus on a specific segment of the market. This can help you attract a dedicated customer base that’s loyal to your brand and less likely to be swayed by the competition.
For example, if you’re selling outdoor gear, you might focus on catering to hikers and backpackers, offering products and expertise that cater specifically to their needs. By niching down, you can establish yourself as an authority in that area and attract customers who are willing to pay a premium for specialized knowledge and products.
The Importance of Customer Loyalty
In a competitive market, customer loyalty is more important than ever. By building strong relationships with your customers and providing exceptional service, you can create a loyal customer base that will continue to support your business even when the competition is nearby.
Conclusion
Selling the same products as another business close by doesn’t have to be a recipe for disaster. By focusing on differentiation, unique selling propositions, and customer loyalty, you can establish a successful business that stands out from the competition. Remember to stay agile, adapt to changing market conditions, and continuously innovate to stay ahead of the game. With the right mindset and strategy, you can thrive in a competitive market and build a loyal customer base that will drive your business forward for years to come.
As of March 5th 2025. On the “Find AMSOIL Near Me” directory on amsoil.com there are 6,086 combined listings for The United States and 1,063 for Canada. This includes Independent AMSOIL Dealers, Retail Stores, Powersports shops and Installers. While 6,000+ for the US seems like a lot of places to purchase AMSOIL, there still are areas and towns that have zero AMSOIL Dealers or Retailers. Other areas have many and they all serve different markets.
Those that are concerned about competing AMSOIL Dealers, don’t be. When we got started in AMSOIL over 25 years ago the AMSOIL name and brand recognition was not as established as it is today. More and more people are looking for AMSOIL products. We have a lot of work to do.
I met another dealer in my town several years ago. He mentioned to me that I had Clarksville, Tennessee “sowed up” as far as AMSOIL goes. With over 200,000 people in the local City / County we are nowhere close to market penetration. Currently less than 1% of the lubricants market is AMSOIL and I would venture to guess the overall lubricants is even a fraction of 1%.
Serious AMSOIL Dealers, Retailers and Installers have a wide open opportunity to offer AMSOIL products no matter where you are located. As Mr. Amatuzio used to say: “The Sky’s The Limit”
Get out there and make some AMSOIL Happen!
If you are looking to become an AMSOIL Dealer or Retailer or Installer, consider choosing us as your sponsoring / servicing dealer. We’re dedicated full-time AMSOIL dealers that are here to help you grow your sales and start earning profits with AMSOIL.
