We recently came across an opinion piece that examines the idea that charging $49 for a full synthetic oil change makes more sense than charging $100 or more for an oil change.
Bottom line up front (BLUF):
In response to the article “No One Wants $100 Oil Changes,” we argue that this perspective overlooks several key factors. The article suggests that customers prioritize affordability, but this view is shortsighted. While some customers may opt for the cheapest option, many are willing to pay more for quality, especially when they understand the long-term benefits. Moreover, the article fails to acknowledge the value of comprehensive service and the expertise of trained technicians, which are crucial in maintaining vehicle health and preventing costly repairs.
In conclusion, $100 oil changes with AMSOIL 100% synthetic oil make perfect sense when considering the quality of the product and service. By offering this premium option, automotive shops can enhance their reputation, build customer loyalty, and stand out in a competitive market. It’s not just about the oil change; it’s about providing a superior experience that keeps customers coming back.
The Case for $100 Oil Changes with AMSOIL 100% Synthetic Oil: Quality Over Quantity
In the automotive service industry, the cost of oil changes has long been a point of contention. While some argue that $100 oil changes are too expensive, we contend that this price point makes perfect sense when using AMSOIL 100% synthetic oil. This article will explore the benefits of AMSOIL synthetic oil, the value of quality service, and how this pricing strategy can enhance an automotive shop’s reputation.
The Superiority of AMSOIL 100% Synthetic Oil
AMSOIL 100% synthetic oil is not just another oil; it’s a superior product that offers numerous advantages over conventional and even some synthetic oils. Here’s why:
- Superior Engine Protection: Synthetic oil provides better protection against wear and tear, ensuring your engine runs smoother and lasts longer.
- Improved sludge and varnish protection
- 100% protection against LSPI, or Low Speed Pre-ignition which can cause catastrophic engine failure in Turbo Charged Direct Injected gasoline engines.
- Improved Fuel Efficiency: AMSOIL’s advanced formulation helps reduce friction, leading to better fuel economy.
- Environmentally Friendly: With fewer oil changes, there’s less waste, making it a greener choice.
The Value of Quality Service
When customers pay $100 for an oil change, they’re not just paying for the oil; they’re investing in a comprehensive service package. This includes:
- Expert Technicians: Trained professionals who can identify potential issues early, preventing costly repairs down the line.
- Thorough Inspections: A $100 oil change often includes a multi-point inspection, ensuring all systems are functioning correctly.
- Higher quality Filters and Fluids: Top-tier filters and fluids that complement the synthetic oil, enhancing overall engine performance.
- Convenience and Reliability: Quick, efficient service that minimizes downtime, allowing customers to get back on the road faster.
Building Reputation Through Quality
In an industry where price wars often dominate, offering a premium service at a premium price can set an automotive shop apart. Here’s how:
- Perceived Value: Customers who understand the benefits of 100% synthetic oil and comprehensive service will see the value in the $100 price point, associating it with quality and expertise.
- Word-of-Mouth Marketing: Satisfied customers are more likely to recommend a shop that provides exceptional service, enhancing the shop’s reputation.
- Customer Loyalty: By offering a superior product and service, shops can build a loyal customer base that returns for all their automotive needs.
- Offering AMSOIL products attracts High Value Customers. These are customers that seek out performance and value over lowest cost. High Value Customers naturally seek other quality products and services like Tires, Brakes, and performance upgrades that an automotive shop can offer over one of the basic quick lubes that focus on high volume oil changes.
AMSOIL offers 100% Synthetic Motor Oil as a service for many application. There are several quality service levels available to meet customers demands.
- OE, Original Equipment is a 100% synthetic motor oil for those that prefer sticking with the manufactures closest recommendations
- High Mileage is a synthetic motor oil designed for vehicles with over 75,000 and contains a robust additive package combine with synthetic base stocks for higher protection for older engines
- XL, Extended Life is a top level engine oil that is designed for high demand drivers and features a top level additive package along with extended drain additives for those that want to go beyond what the manufacture recommends
- Signature Series offers the ultimate in performance and protection. AMSOIL Signature Series combines the highest quality 100% synthetic base stocks and the high formulated additive package available on the market.
- AMSOIL European Oil, Designed for the unique demands of gasoline, diesel and hybrid European vehicles.
- AMSOIL Hybrid Oil Specially Formulated For Hybrid Engines with Superior Sludge & Deposit Control and Maximum Fuel Efficiency and Enhanced Corrosion Protection
- AMSOIL Diesel Oils Offer ultimate protection with several options to include Max Duty (Signature Series Diesel) Heavy Duty and Commercial Grade protection levels.
AMSOIL Engine Oil Protection Chart
Auto Shops Beware of offering low quality synthetic oil changes
Inferior Oils and Timing Chain Wear in Gasoline Direct Injection Engines
